What is the outlook for the company’s core markets? What’s our best route to rapid and profitable growth? What is our competitive advantage and how do we exploit it? Is our strategy aligned with the rest of the organization and resourced for success? Which customers, business segments, channels and products offer the greatest opportunities for growth? Should we develop a new proposition or be more effective with what we have? Should we pursue brand extension or change of direction? Current vs. new markets? What is the ideal business model?